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Firecracker – Love the name, where did it come from?

I often get complimented on my business name and branding (thank you Zoe at Epix Media)  so I thought I’d share with you how it came about and how it’s evolved over the years.

I’ve been a business coach/mentor/advisor for over 10 years working with a large spectrum of businesses & individuals across Lincolnshire and the East Midlands.

When I was working on a government funding business support programme often the people I supported would say;

“Rachel, you’re like a FIRECRACKER, you come into our businesses and spark our energy”

“Your positive energy helps us believe in ourselves and the success of our business and it really energises us to move forward!”

In my business today I live and breathe the principles that make FIRECRACKER what it is and hope to energise the people I interact with.

This quote from James Keller rings true for me as I believe by giving positivity and energy to others doesn’t leave me deleted of energy or positivity.

“A candle loses nothing by lighting another candle”

When I initially launched Firecracker back in 2011 the main focus was to help create positive workplace culture using a number of tools and techniques I’d picked up over the years of business coaching as well as my experiences of working in large global and national organisations as well as working for micro and family businesses.

Alongside Firecracker I was running my nutrition/wellbeing business called New Leaf Lincolnshire which was launched in 2008 after qualifying as a Nutritional Therapist. This was mainly focused on working with individuals to improve their health & wellbeing.


Running these two business side by side it soon became clear to me that there actually was a lot of crossover between the two!!

So I started to combine my areas of knowledge into one business – Firecracker-UK limited which looks at an organisations from three angles:

  • The individuals – Focus on their health and wellbeing (this is totally wellbeing both physical and mental wellbeing)
  • The teams – Focus on creating high performing teams with strong leadership and management
  • The organisation – Focus on creating a positive, creative and inclusive culture

The ideal organisation is one which has healthy, happy productive staff and I believe that all the three things above affect this, which is why I give them equal importance when working with organisations, for me these are the three sparks that create energised businesses and therefore successful businesses.

I still work with individuals on a one to one basis and currently developing an online nutrition course called Firecracker HELP (Healthy Eating for Life Programme) which aims to educate people about food and nutrition and the impact it can have on health & living life to the full!! Watch this space for more information to come on this!!

As with every business I’m constantly evolving what I do to reflect the needs of businesses, teams and individuals and the skills I develop along the way!!

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